The nationwide information and consultation campaign “Business Enlightenment Caravan”, held from March to April 2025, covered all regions of the Kyrgyz Republic. It brought together hundreds of entrepreneurs, government representatives, and experts. Alongside live discussions in the regions, a strong media campaign became an integral part of the initiative — with dozens of publications, reports, and posts helping to communicate the essence of the campaign to a wider audience.

This review highlights how the campaign was covered across media and digital platforms, providing an overview of the key communication channels used.

Key Communication Channels

The campaign engaged all major communication formats: social media, online publications, television, radio, and direct interaction with media representatives through a press briefing. This comprehensive approach ensured a wide audience reach and helped deliver the campaign’s core messages to entrepreneurs, experts, and the general public.

Social Media

Social media proved to be a powerful promotional tool. The main organizers — the Secretariat of the Investment Council under the Cabinet of Ministers and the JIA Business Association — published over 40 posts, 15 reels, and more than 100 stories. On average, each post received over 30 likes.

In addition, partners and co-organizers actively contributed their own materials, bringing the total number of posts to over 50. Average engagement among non-followers reached approximately 30%, indicating strong interest in the campaign’s content.

Online Publications

Leading online media outlets across the country widely covered the progress and outcomes of the Caravan. More than 20 articles were published in media platforms such as Akchabar, Tazabek, Economist.kg, KABAR, Kaktus Media, UTRK, Ala-Too 24, Birinchi Radio, 24.kg, and others. The topics ranged from business climate and taxation to digitalization and government support, reinforcing the campaign’s key messages in the information landscape.

Television

The campaign also received substantial television coverage. Appearances were arranged on morning shows, and more than 10 video reports were produced from the locations visited by the Caravan. These were broadcast on both national and regional TV channels, reaching audiences across the country.

Website Publications

The websites of organizers and partners were equally active in promoting the campaign. More than 50 dedicated materials about the Caravan were published, ensuring continuous online presence throughout the campaign period.

Press Briefing

The campaign culminated in a press briefing involving key media outlets such as Sputnik, UTRK, Birinchi Radio, Kabar, Akchabar, Tazabek, Economist, and others. Interviews were also given to Ala-Too 24 TV channel, where the campaign’s results were discussed in detail.

Total Reach — Over 1 Million People

Taking into account all communication channels — including social media posts, video views, article reach, and press briefings — the total audience coverage exceeded 1 million people. The Business Enlightenment Caravan proved to be not only a vital platform for dialogue in the regions but also a significant national media event.